Freelance copywriters are great for your business because they work tirelessly to do the task at hand. Whether they are hired to do web copy, write articles for your blog or even create advertising campaigns for your business, freelance copywriters do the job with the help of resources and research.
As you can read through on the homepage of The Copywriting Cafe, my approach starts with research. It’s important for me to learn everything about your business, your values, your goals, and what drives your customers to take action in order to do my job correctly. I always spend time learning about what it is you want so I know how to craft the content. Without this step in my approach, the content would simply be mediocre. And who wants to read something that doesn’t stand out?
If you are thinking about hiring a freelance copywriter, then consider this. When one copywriter invests time and effort into knowing everything about your business, he or she is part of the team. When I work with a new client, I research everything there is to know about the business, so I can do the best job possible. If more work comes along, I’ll know how to approach the copy because I feel like I’m part of the team. I work for the client as if I’m an employee and I do the job as if I’m working in the office with everyone.
It takes hours and hours to learn everything about a business, so the research phase into a company is really a sign of true dedication. If your freelance copywriter isn’t invested in learning about the business, then it may be time to switch to another copywriter.
Reach out today to see how I can help you reach your copywriting goals, so your business can thrive!