SEO is a tricky thing to learn if you don’t know much about the internet. Yup, it’s one of those dry, technical, and downright boring things that you must know if you want to be an online business. It can simply not be neglected, no matter how much you hate it. But the good news is that you can simply outsource it to a copywriter. If you already hate writing, why not find a copywriter who can do both for you in one single swoop?
The reality is that many writers are really good at writing copy. Insanely good. But they are good at print writing. In other words, they can quickly hammer out some copy for a brochure because they know how to write using enticing words. But that’s not the same as writing for the web user. And it has nothing to do with voice. It has to do with being found.
Have you ever written an article or page for your website and it was crickets? Maybe you got a few clicks from social media, possibly from family and friends who want to support you. Well, one thing you don’t want to do is seek out help from an SEO company. Why? Because they are expensive and they don’t do services unique to you. They use the same techniques from everyone and they will work with your competitor as well.
As you may have learned already by reading about me, I’ve written books about online business, blogging, and social media marketing. When picking a copywriter, make sure you pick one that also knows about SEO and search engine tactics to ensure you get the best possible result for your money.
If you feel your website is disappearing on the internet and you could use a refresher in terms of content, then you’ve come to the right place. Reach out to The Copywriting Cafe now to see how I can help you get back on track.