Ever heard the words “sales copy” before? Well, it’s essentially written text that you use to sell your product or services. The words you’ve chosen are powerful. The sentences convey emotion. The copy as a whole pushes for action – ideally the action of buying whatever you are selling. In person, you can use body language to catch any worries the customer may have. You can address the person right away if you feel you are losing them in the sale, or if they start to show signs of doubt.
But in online copy, you have one shot to make the sale. Either they stick around, or they click away. It’s important that you understand why captivating sales copy is so important. Sometimes, people don’t necessarily understand why they need to buy and that’s where the written word comes in. You can’t just present people with an option to buy and then expect awesome results. Trust me. On top of running The Copywriting Cafe, I’ve also written a good handful of books and they all need sales copy to thrive through my sales channels and distributors.
When you are looking to hire a freelance copywriter, make sure the person knows how to write captivating copy. You need the word to convert into sales. If you aren’t sure who your target audience is or if you’ve never taken the time to narrow them down, it may take a few tries to get it right. But once you hit the nail on the head, you will start to see results immediately. Don’t hesitate to explore sales copy, as you could be losing money right now! And who wants that?
If you are looking for a copywriter to convert your products into sales copy for your website, you’ve come to the right place. The Copywriting Cafe can help. Reach out today!